In our quests to achieve our full Lime Light Management potential, we’ve found that science isn’t just for scientists. Here is some research that has helped us become better marketing professionals.
One of the most powerful studies we’ve read came from Dr. Sunnie Giles, who wanted to know what global leaders thought the chief leadership competencies were. Her findings showed that the most important thing a frontrunner can do is prove that they are an honest and principled person, but there’s a catch. Moral people don’t tend to run into ethical dilemmas, which makes it difficult to demonstrate a commitment to proper behavior. For this reason, we make it a practice to verbally express our support for Lime Light Management principles and codes of behavior as often as possible. That way, our position on ethics is clear without the need to do something questionable first.
Another important bit of research comes from the Bell Leadership Institute. Over the course of two years scientists asked almost 3,000 people about the strengths and weaknesses of their managers and supervisors. It didn’t come as a surprise for us to learn that a strong work ethic was important, but surprisingly a sense of humor mattered just as much. When leaders combine appropriate levity with hard work, their teams are much happier and more productive.
These are just two examples of how science helps us in our career journeys. To learn how else to improve your professional potential, like Lime Light Management on Facebook.